Hey, it's Lucas.

About us

After 12 years in the design industry, I realized that the best creative work rarely happens by following the safe, expected path. I founded Off Track Studio to step away from corporate polish and lean into action sports and motorsports.

Whether we are designing social graphics for the 2026 IndyCar season or building high-performance Meta Ads, our approach is grounded in the cultures from our daily lives.

From training for marathons and attending live races, to skiing and local cars & coffees, we live in these spaces. This is how our visuals perform well, because we have a genuine understanding of the lifestyle, and not just a creative brief to follow.

Thanks for checking us out, we hope you like what you see.

Lucas

No overcomplicated processes, no fancy marketing lingo, just good, quality work.

About us

Whether we are designing social graphics for the 2026 IndyCar season or building high-performance Meta Ads, our approach is grounded in the cultures from our daily lives.

Thanks for checking us out, we hope you like what you see.

Lucas

No overcomplicated processes, no fancy marketing lingo, just good, quality work.

offtrack

Our clients

offtrack

Our approach is simple: we focus on functionality, speed, and fun. When we, the clients, and the end user have fun… everyone wins.

We don’t overpromise or use flashy marketing language. We simply build well-designed, eye catching visuals and strategies that help our clients succeed off track.

Projects

Let’s talk.

Tell us about your project, or just let us know if you want to do some laps at the track.

Let’s talk.

Tell us about your project, or just let us know if you want to do some laps at the track.

Let’s talk.

Tell us about your project, or just let us know if you want to do some laps at the track.