After 12 years in the design industry, I realized that the best creative work rarely happens by following the safe, expected path. I founded Off Track Studio to step away from corporate polish and lean into action sports and motorsports.

Whether we are designing social graphics for the 2026 IndyCar season or building high-performance Meta Ads, our approach is grounded in the cultures from our daily lives.

From training for marathons and attending live races, to skiing and local cars & coffees, we live in these spaces. This is how our visuals perform well, because we have a genuine understanding of the lifestyle, and not just a creative brief to follow.

Thanks for checking us out, we hope you like what you see.

• Lucas